PERSONAL
My name is Chris Tag. I grew up in Dayton, Ohio. From as long ago as I can remember, Dayton was a proud industrial auto manufacturing town. When I was a child, I vividly remember being at friend’s houses when their dads would come home from working long days at the General Motors plant. Their rough and dirty hands seemed to tell the same stories they did; that they loved hand-crafting cars. Now that and other factories are shuttered.
What do closed factories have to do with a small company called Defy Bags?
Everything.
CRAFTSMAN
When I started tinkering around with sewing on an old industrial leather machine, it reminded me of learning to work on cars as a boy with my father, or wood working with my grandfather. It conjured up the unmistakable smell of his woodshop. Of the uncompromising perfection in everything they did. Attention to detail and pride were second nature. A job wasn’t done, until it was done well. I'm trying to carry on their forgotten tradition. I believe you don’t just create with your hands and brain. But with your hands, brain and heart. That’s where the art comes in. That’s what starts to make you a Craftsman.
DURABLE GOODS
Defy has been proudly manufacturing durable goods since 2008, with each and every hand-crafted product inspected by me. All goods are crafted to be: simple, clean-lined, sturdy and manufactured to a level that would make my grandfather proud. We art direct each minute detail to ensure every bag feels truly one of a kind. And oh by the way, we mostly use vintage or reclaimed durable materials to do so. Well, that and imported solid steel and brass Austri Alpin Cobra buckles from Switzerland that are load bearing up to 1,000 lbs and used by special forces around the globe because of their world class quality and construction. Pardon the pun, but at each and every turn we like to Defy expectation.
OUR PROMISE
Defy guarantees against any defects. If you find a flaw in our craftsmanship just contact me and we will fix or replace your item at no charge. If you’re not happy, we’re not happy.
