Heavy Hold Water Based Pomade | Sixty8 Provisional Company
In 2013, third-generation Chicago barber Joe Caccavella Jr. began his quest to create a line of high-quality, affordable men’s grooming products that would both satisfy his customers and meet the needs of professional barbers like himself. Combining his passion, the expertise of his father Joe Caccavella Sr. (a master barber with 50+ years cutting hair), two of the shop’s regulars, and some whiskey, Sixty8 Provisional Company was born.
The heavy hold water-based pomade is specifically made for gentlemen with harder to hold styles and thicker or coarser hair. The pomade goes in thick and tacky and has a low gloss/matte look once dry. It’s able to handle the tallest pompadours and tightest slick backs all day, while still washing out clean with water. The heavyweight is designed for maximum hold and is a great alternative to wax-based pomades.
Application: Place a little more than a half of a fingertip-sized amount of pomade into your hands and work into dry and clean hair. Comb through in all directions to ensure proper coverage, and then comb to final style. Remember, a water-based pomade works best in dry hair.