How does one not consider the aesthetic point of view when designing a case for the iPad? Other consideration: The aesthetic & the quality have to be carried all the way through; just like with the iPad itself. Meet the Aesthetic Series. Hand-cut from hand-measured patterns. Eyed and scrutinized to exacting proportions by artisans in a studio, not a factory. The look and feel are truly as distinct as it's simple & elegant usefulness. One profoundly aesthetic experience wrapped around another.