If you're anything like us life gets so busy you end up being the 'Dude, where are my keys?' person. That got us thinking: What if we took our favorite Cobra Buckles and made a simple, easy to fasten keychain that would help keep us organized? Our design team played with a bunch of variations and we decided the simpler the better: Matte black D ring at one end for keys, and the other end opens & closes using military-grade velcro. Last, but certainly not least, both of these sections quickly & easily come apart with the most satisfying and sturdy 1,000 lb. load-bearing buckle on the planet: A 1" AustriAlpin Cobra Quick-Release buckle imported from Austria that's used by Special Forces. What will you hang from yours?